Mountain Ambition News

Monday 26 November 2018

Focus on China's snow and ice industry with the world together

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As the first city that has hosted the Summer Olympic Games and will host the Winter Olympic Games, Beijing is on the steady march to Winter Olympic Games 2022 with world attention focusing on. In China, the winter sports and snow & ice industry will experience a substantial development,thanks to the accumulating growth during the past two decades. Enterprises have increased their investment to the snow & ice industry with more enthusiasm, due to the fact that winter sport is gaining popularity among Chinese people. Also, China carries out a series of policies and measurements to encourage the winter sports and stimulate the snow & ice industry, and provides the plan for a sustainable and on-going development of “ice-snow fever”.

In 2017, two years after the successful bid for the 2022 Winter Olympic Games and the Winter Paralympic Games by Beijing and Zhangjiakou, Mountain Ambition News, a digital quarterly magazine comes out finally!

Mountain Ambition News is dedicated to professionals and authorities working in snow & ice industry, decision-makers and practitioners in mountain trade and tourism. As an international version, which is bilingual in Chinese and in English, concerns about the rapid development of China's snow & ice industry, a growing market that is attracting world’s attention. Mountain Ambition News focuses on the development of China's snow & ice, the 2022 Winter Olympics, the four seasons strategy of mountain management, events, exhibition and activities, policy of winter sports, education and training, international perspective, tourism development and other hot topics, to provide you with first-hand consulting and professional analysis.

Feel free to download the issues of "Mountain Ambitious News"! Enjoy!


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